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Corporate video production is the process whereby a specialist video production company devises concepts, drafts storyboards and produce visual media content for some commercial purpose. In addition to creating visuals, video production agencies also work with existing video content to dub, edit or improve quality to create a professional outcome.
Video production is valuable as both a marketing tool and a training device. From building trust with potential clients through to educating and training your employees, professional video production has proven itself to be one of the most effective ways of developing your business and marketing in the Web 2.0 domain.
Choosing a video production company depends exactly on what you’re looking to get out of your experience. Depending on the exact nature of your requirements, you may be more suited to certain agencies than others, and because video production covers a number of different disciplines, from viral or YouTube videos through to staff training video production, it will be important to understand the specific services you require before choosing your service provider.