SEO Resources

What is SEO?

SEO or search engine optimisation is all about the controlling and optimising of the volume and quality of website traffic from varied search engines. The rank page denotes whether it receives more hits than leading competitors do. The ranking page takes into consideration what customers search for, so therefore search engine optimisation helps to optimise the HTML code and the content. In-house staff or clients can carry out SEO. The methods used within SEO can incorporate easily into a webpage design. When a webmaster submits a page then downloads it to the server of the search engine, the programme indexer then extracts the necessary information like the external links, weight for words and page location etc. This information is then stored in the scheduler so that the crawling may start on any future day. Each organisation who uses SEO wants their page to rank higher than their competitors and on the most promised pages.

How many categories are there in SEO?

SEO methods divide into two well-known categories: white hat or black hat SEO. The latter may have already known that one day their site could be blacklisted when the search engines unleash the crime of the webmaster. The former white hat SEO wishes to rank highly for a long time.

Why should web pages be search engine optimised?

Millions of internet users search for products and services on the internet. Around 70% of internet users are searching for products and services. Over 35% of customers who use the internet use some form of search engine to find their product or service. Because of the wide diversity that the internet can offer each user, there can be heavy competition amongst merchants and service providers. One of the most effective ways for a customer to land on an organisation’s website is with SEO. The studies performed on SEO have shown that most internet users are very likely to purchase from a link that lists on the first page of the search results index. Around 20% of visitors browse the second page of a search but 15% of internet users find all the information they need on the first page of their performed search. If an organisation has a product or service to sell, they must ensure that it lists on the first page, ideally. Search engine optimisation is an effective, cost effective, and quick method to build rapport with customers.

How can search engine optimisation positioning help an organisation?

SEO can increase the traffic to a website, which may result in increased sales to the business.
SEO can persuade customers to purchase a product by using a non-aggressive form of advertising.
SEO can be very cost effective and can offer rapid and powerful results to business.
The monetary value of a website can quickly increase.
The web page’s position can increase overall sales to a business.
SEO can focus on those customers who are most likely to buy a product or service, using the method of laser target.

What does an organisation’s site ranking depend on?

Its current industry and its competitiveness;
Whether they want to target a national, regional or international market;
Its competitors who have achieved new rankings themselves;
Key words and phrases that it aim to target;
How the site ranking is monitored and amended for SEO improvement purposes.

How rapid are the results of SEO?

That can depend on what the particular goods or services are. In a competitive market, an organisation will usually need to input the appropriate time and effort into their search engine optimisation, but that obviously depends on the competition of its business sector. Search engine optimisation can pose obvious challenges, but it may also be possible to see rapid results in just a few days, or it may take several weeks to reach page one of a search results index page.

Why does a website not rank highly in the search engines?

SEO is always changing, so the change to an organisation’s ranking can happen for a variety of reasons:

No tag content for the title or the incorrect usage of the title tag;
The same word is overused in a page, also known as spamming;
If a page contains less than 200 words;
If a website contains very few pages;
No link popularity within the website;
If graphic links have a missing ALT tag;
H1 and H2 headings are missing from the tag content.

Do all pages of a website require optimising?

Yes, because potentially every page can be a point of entry for visitors to a site. No one can predict if a page will rank higher than others will. That can depend on the key words or phrases that are used. Every page should be individually optimised to ensure the sites optimal ranking. Collectively, all the pages of a website will reinforce the theme of the site, which can also help boost a sites ranking. The home page is not always the most important page of a website.

Why can SEO services be so expensive?

Search engine optimisation requires research, skill, forethought and it can be incredibly time consuming to implement correctly. Compared to print and off-line advertising, SEO can prove to be cheap. If SEO is utilised within a website, it will probably be the best money ever invested into a business, because the rewards can be very powerful.

What is the Google Webmaster Tool?

Google offer this tool, which can create the XML sitemap feeds and they can be submitted freely. This then ensures that each page lists on a search engine, even when an automatic search does not give out the results of such pages. Yahoo has a facility called the open directory project and yahoo directory etc, which requires a manual submission and a manual review. Once the site is crawled, each engine then takes into account the page distance from the root directory.