SEO

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SEO, or search engine optimisation, is the process of streamlining websites to enhance natural search engine rankings under particular keyword terms.  Comprising both on-site and off-site optimisation methods, search engine optimisation is designed to increase website visibility under key search terms with a view to increasing traffic and ultimately boosting sales. 
Search engine optimisation is a highly specialised process, and SEO companies dedicate extensive resources towards research and testing in order to improve results from their optimisation.  Working with website code and off-site link-building techniques, search engine optimisation companies provide longer term returns for their clients. 
Depending on the particular keywords you want to chase, the level of SEO you require will vary.  Some keywords are highly competitive, such as credit cards or mortgages, and may require significant resources to compete on the first page of search engine results.  However through geo-targeting and qualifying search terms with the help of a SEO consultant, it is possible to continue to drive traffic more efficiently with less of an optimisation effort.

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