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PPC, or Pay Per Click, is a form of advertising largely promoted by search engines.  PPC adverts are usually text-based, and are charged on a per click, rather than per impression basis.  For advertisers, this means rather than paying for wasted impressions, only impressions with value (i.e. where the user is interested enough in the advert to click through to the website) are charged.   
As a result of the exponential growth of PPC advertising since its conception, competition is now fierce and those without the relevant skills may end up spending a great deal of their budget without attracting the relevant conversion rates necessary to provide a return. 
PPC professionals are experienced in the art of PPC management; from ad copywriting through to landing page conversions.  Whether you’re a small firm looking to drive traffic with a view to generating fresh sales leads, or a larger entity seeking wider brand recognition, PPC can provide a low-cost, effective advertising mechanism when handled correctly.

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