Email Marketing

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Email marketing is a type of direct marketing where potential and existing customers are sent marketing messages by email with a view to improving customer loyalty and improving lead conversion rates.  Because, typically, email lists will be comprised of pre-qualified, actively interested potential leads and existing customers, the return on email marketing tends to be higher than that from other sources. 
The email marketing function is one that is traditionally associated with online businesses, although there is no reason why a solely offline business might not also make use of email as a direct marketing tool through which to promote offers or add-on complimentary services to opt-in leads. 
Email marketing agencies provide a number of email marketing solutions, from full campaign management through to individual functions, such as email design, list maintenance and email copywriting, with a view to improving the effectiveness and return attainable across campaigns.

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