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E-commerce is the process of doing business over the internet. The term is usually used in reference to an e-commerce website, which is one that facilitates payments and sales through the website itself, rather than serving merely as a brochure for the company or organisation it promotes.
E-commerce webdesign is more complex technically, and in terms of what it has to achieve. Rather than a static, brochure website, an e-commerce site must both present the brand in an attractive and marketable way whilst ensuring the online customer has trust in both the merchant and the payment processor. With Internet fraud on the rise, overcoming suspicion and building consumer trust are paramount considerations that must be factored in to the webdesign process.
E-commerce companies are also adept at providing the technical functionalities required to deliver online shopping solutions. From accurate and easy to modify product listings through to order tracking functions and one-click invoicing, an e-commerce website requires both technical expertise and an understanding of the overall aim of a particular client brief.
The quality of your website will have a tangible effect on your ability to convert from online sales leads. But it’s not just graphic design that determines whether or not your website is likely to impress prospective clients. Moreover it is important to ensure that all aspects of your website are tailored to meet the needs of your target market, and search engines, to increase traffic and improve conversion percentages.
Website developers, like web designers, usually offer a number of different services to their clients, ranging from e-commerce systems through to developing and enhancing usability features. By working with a professional web developer, your business can present an aesthetically pleasing, fully-functional website to potential and existing clients, regardless of your target market.